ways to Sunday from the very top to the bottom line. The
second world, however, is one we can only feel. It;s the excitement of
business, the innovation and often the resourcefulness of it all. Only when the
two worlds combine does something truly special happen. "I was going to
college at BYU during the day," says John Tilby, "and working in a
local archery shop in the evenings and on weekends. One day the archery shop
ran out of a popular item--leather wrist slings. Having long been the
resourceful type, I told the shop manager not to worry. I went home that night,
rounded up some scrap leather and my old leather-working tools from scouts and
made up several samples Aaron Rodgers Jersey. The next day I presented those samples to the shop
owner. He liked what he saw, bought my samples and committed to more. I went to
a Tandy Leather Factory store, bought more leather and better tools and quite
suddenly I was in the wrist-sling business. "Within weeks I began thinking
about armguards. I bought some heavy-duty Cordura fabric, and designed and
managed to sew up an innovative Cordura armguard. The shop owner liked that as
well and my product line suddenly doubled. So did my work load. I needed help.
Tapping the free time, hands and talents of my friend and brother-in-law
Ed Brewer, the two of us set up shop making slings and armguards in the tiny
kitchen of my apartment. Ed was also attending BYU at the time and majoring in
business. I called our enterprise Tilco Archery. The year was 1988." What
else did the local archery shops need? The two partners asked the question. and
the answer was a quality, affordable polar-fleece fanny pack. "We can do
that," the partners said in unison. "We;ll have samples for you in
two weeks." "We rushed out and bought polar-fleece material from a
local fabric shop," remembers Ed. "Then we pooled our funds and
splurged on a used sewing machine, and just like that we were in the pack
business." Their next evolutionary step, almost something of an accident,
would influence their lives for years to come. John explains. "Every time
we cut up a new batch of polar fleece for fanny packs, we ended up with small
scraps of the material. Late one night--in between college books, cold pizza
and a rattling sewing machine--we got an idea. If we took those small scraps,
trimmed them into rectangles two inches wide, put multiple slits in the ends
and tied them on a bowstring, we;d have great bowhunting silencers.
We
made up a few, tied them on our own bows and they looked, well, like big hairy
tarantulas sitting on the bowstring. The very next day we took sample sets in
to the local archery shop where I worked and let the owners, the manager and
customers try them. Everyone loved them. They were soft and weatherproof, and
they worked very well to dampen noise from string vibration. The name
Tarantulas instantly stuck." "At the time," adds Ed,
"rubber Catwhiskers and yarn Puffs were the leading bowstring silencers
for compound bows. Our Tarantula Fleece Silencers were lighter in weight so
they had less effect on bow performance, and yet they seemed just as effective
at reducing shot noise, a fact we confirmed with decibel-testing equipment on
the BYU campus." Timing is crucial in any business venture, and it seemed
that right then the archery industry was looking for a new, faster and more
water-repellant bowstring silencer. "Being located in the Salt Lake Valley
in Utah, we knew plenty of the key people that worked at both Hoyt and Browning
Archery at the time," says John. "Many of those bow-company employees
shot in leagues at the archery shop where I worked Packers pro shop. We made sure they all got
Tarantula samples. One thing led to another, and in no time Hoyt had generously
agreed that if we would supply the Tarantula Silencers, they would send out
free samples to every one of their far-flung dealers with their letter of
recommendation. That sample program almost instantly put us on the nationwide
archery map. And no matter what additional items we were to create in at least
the next ten years, it effectively branded us as the Tarantula company."
With an expanding, creative, quality product line
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